Snapchat and VR slide at centre of new Topshop campaign

Topshop is launching its summer season clothing range at its flagship store on London's Oxford Street with an innovative digital campaign.
 
The Drum reports that shoppers at the store are being given the chance to take part in the immersive Splash experience, which is taking place in the outlet's windows.
 
Customers can wear a virtual reality (VR) headset while sitting in a giant inflatable, with the technology showing them moving images of a giant water slide that travels along a virtual Oxford Street, with branded surprises popping up during their journey.
 
Topshop will also be providing its customers with the opportunity to watch other people's VR experiences on the slide via a branded Snapchat lens, which will be live until Saturday May 27th, allowing for more brand awareness and conversations to be created around the campaign.
 
Sheena Sauvaire, global marketing and communications director at Topshop, explained: "As VR technology continues to advance, our desire was to blend it with retail theatre to create an immersive and shareable experience for our consumers, as a fun way to celebrate the start of summer."