Stay Engaged Session 10: The Power of Personalisation

Posted on: Thursday 28 May 2020 | IAB UK

Share this

Creating and interpreting sound has given humans a distinct evolutionary advantage. Our ability to subconsciously filter information and prioritise attention was refined well before the ‘battle for attention’ we all experience in the modern digital world. In this experiential session, Sam Crowther, Executive Creative Director at A Million Ads, explores how our evolutionary legacy can be harnessed by dynamic creative to help brands communicate instinctively.

Written by

IAB UK

Share this

Related content

podcast

IAB UK Connected | Season 2 Episode 6: 'Today in Focus', with The Guardian's Rachel Humphreys

Learn more
Stock

IAB UK Connected | Season 2 Episode 6: Getting travel back on the move, with Tripadvisor's Shibani Walia

Learn more
Research

Brands’ handling of the COVID-19 pandemic will impact buying habits

79% of people say that they are more likely to buy from companies that have responded well to the crisis, with supermarkets top of the bill

Learn more
podcast

IAB UK Connected | Season 2 Episode 5: Battling logic and emotion in lockdown, with Sarah Christie

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.