The Sunday Times recognises IAB UK as one of the best places to work in the country

Posted on Friday 10 May 2024 | IAB UK

The Sunday Times’ nationwide ‘Best Places to Work’ list, in partnership with WorkL, honours and celebrates Britain's top employers


The Sunday Times has revealed its annual list of the 500 best places to work across the UK - the definitive list of leading employers that are building positive workplace cultures and nurturing happy staff.  For the first time, IAB UK is included in the ‘Small Organisation’ category, an achievement that recognises how the IAB is empowering and supporting employees - both on an individual level and as part of a cohesive, high-performing team. 

“We’ve worked really hard to ensure that the IAB is the sort of place where our people want to come to work in the morning”, explains the IAB’s Director of Transformation, Sophia Haynes. “This informs everything we do - from working with all members of the team to develop our shared values, to the benefits and support we offer staff to ensure that they can thrive here. 

“We’re a small organisation but we punch above our weight when it comes to wellbeing and I’m so proud that we’ve been recognised by The Sunday Times, particularly after a challenging few years where we have been navigating new work practices following the pandemic. This is testament to what you can do when you listen to what your team needs and put people first.” You can find out more about our office culture and ways of working here

This year’s list includes companies such as Vitality, Octopus Energy, EasyJet, Awin and VIOOH - named the best place for women to work. 

Chris Longcroft, EVP Publisher, The Times and The Sunday Times, said: “All organisations are only as good as the people they employ and retain. The Sunday Times Best Places to Work awards recognise companies that are innovating to create an engaged and fulfilling working environment for all and in so doing they are creating the best possible platform for business success. To be named on The Sunday Times Best Places to Work list is a true recognition of excellence and I congratulate those organisations who made the grade this year.”

The list is produced in partnership with WorkL, who create a 26 questions employee engagement survey with behavioural scientists, data analysts, psychologists, business leaders, academics and other independent parties to most accurately monitor employee engagement, wellbeing and discretionary effort in the workplace. 

To achieve a high overall engagement score, an organisation must score well across WorkL’s six-step framework encompassing: reward and recognition; instilling pride;  information sharing; empowerment; wellbeing; and job satisfaction. In addition to the survey, the process also involves putting forward a detailed description of internal processes, benefits and support structures. 

You can find the full 'Best Places to Work 2024' list on The Times’ website

Written by

IAB UK

Related content

Christie Dennehy-Neil

To ‘kickstart economic growth’, a Labour Government must work with our industry

Learn more
Volvic ad

Joy of Digital Award: Volvic’s 3D DOOH campaign

Learn more
member

The value of digital advertising to consumers and small- and medium-sized enterprises (SMEs) in the UK by region

Learn more
members

GARM & Ad Net Zero announce global framework to track media’s carbon emissions

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.