Tackling advertisers’ challenges online: the essential standards to know
Posted on Tuesday 03 October 2023 | IAB UK
We’ve mapped the tools and standards currently in the market to help advertisers navigate shared challenges
At IAB UK, our vision for effective regulation is that the right standards and tools are in place - with buy-in across the digital advertising supply chain - so that businesses can identify responsible partners and uphold best practices. The IAB Gold Standard sits at the heart of this framework of industry-led regulation.
To support this, we have worked with IAB Tech Lab to map how existing industry issues are addressed by current industry standards. Here you will find a breakdown of key issues that advertisers are facing online – from scam ads to ad misplacement – and the standards that you should implement to help mitigate them. Download the guide below.
Written by
IAB UK
Related content
ICO opens industry consultation on storage & access technologies
Learn more
IAB UK’s question about cookie consent debated in House of Lords
Learn more
Joy of Digital Award: Festive whodunnit takes the Christmas crown
Learn more
Don’t expect more of the same in 2025 - expect even more
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
