Time limit tools coming to Facebook and Instagram

Both Facebook and Instagram are introducing tools that allow users to set a time limit for their platform usage in a bid to prevent social media addiction.


Social media platforms Facebook and Instagram are introducing new tools that enable users to set a time limit for how long they spend scrolling through these sites each day.

People will be able to set reminders for when their time limit is nearing its end, and they'll have the power to mute their notifications for set periods of time. Users will also have the option to see how much time they've spent active on these social media channels in a day.

These measures are being introduced in a bid to protect people's wellbeing while using these sites, as spending excessive time scrolling through posts has been shown to negatively impact mental health.

In a joint blog, David Ginsberg of Facebook and Instagram's Ameet Ranadive, explained: "We developed these tools based on collaboration and inspiration from leading mental health experts and organisations, academics, our own extensive research and feedback from our community."

They added that they want to make sure the time people spend on social media is "intentional, positive and inspiring".

Related content

Woman using social media on smartphone

IAB UK launches guide to paid social formats

Learn more
Row of people using smartphones

CMA releases guides for platforms, brands & influencers on paid promotions

Learn more

COP26: How are digital platforms tackling climate change?

Learn more

Facebook x Digital Upfronts: 5 things we learnt

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon