Twitter Lite launches
Twitter has launched a new and more pared down version of its micro-blogging platform.
The new Twitter Lite service is aimed towards those living and working in areas with unreliable mobile data networks.
Users will be able to access Twitter Lite on a standard web browser without having to download the app.
However, the user experience will be virtually identical, which means people struggling with patchy and intermittent network coverage will no longer have to miss out on viewing and posting online.
This could also help to drive growth of the organisation in emerging markets around the world, such as India and many nations in South America.
Commenting on the move, vice president of product at Twitter Keith Coleman said: "We didn't feel like we were reaching these other countries well enough.
"This will allow us to do it faster, cheaper and with a better experience than we've had before."
Topics
Related content
Twitter’s Digital Upfront: what we learnt
Learn moreGambling regulator clamps down on ads being misplaced on pirate sites
Learn moreCOP26: How are digital platforms tackling climate change?
Learn moreTwitter x Digital Upfronts: 10 things we learnt
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.