Twitter's First View launches in UK and Europe
Universal is the first brand to test First View, Twitter's new video ads, in the UK.
Twitter is now rolling out its new ad offering First View in the UK and across Europe, which lets video promotions work with a Promoted Trend.
This will allow advertisers to buy ownership of premium ad placements for 24-hour periods, meaning they will be able to reach higher audience numbers and increase viewability in an immersive way.
Universal has been announced as the first brand to test First View in the UK, in order to promote its new film, The Huntsman: Winter's War, which will hit cinemas on April 4th.
Jeremie Ballouard, digital and CRM director of Groupe FCA Fiat Chrysler Automobiles, said: "This is not just another advertising format, this enables us to reach and engage with our unique audience with impact thanks to video."
This product has been specifically designed for brands who are looking to share product launches, TV show premieres, live events, sponsorships and movie releases.
Related content
Twitter’s Digital Upfront: what we learnt
Learn more
Gambling regulator clamps down on ads being misplaced on pirate sites
Learn more
COP26: How are digital platforms tackling climate change?
Learn more
Twitter x Digital Upfronts: 10 things we learnt
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
