Vine to become camera app, Twitter announces
Twitter has plans to reinvent Vine as a new camera app.
At the end of October, Twitter announced that Vine would be coming to an end. At the time, the social platform and owner of the Vine service was unsure if it would use the video platform in any way. However, it has now announced that Vine is to be adapted to a camera app, called Vine Camera.
"With this camera app, you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone," Twitter said in a blog.
It is thought that by continuing Vine in some way while also integrating it more heavily with Twitter will increase user numbers on the social platform. With this in mind, Twitter further stated: "In the coming days we’re also rolling out a way to make it easy for your Vine followers to follow you on Twitter - stay tuned for a “Follow on Twitter” notification soon."
Related content
Twitter’s Digital Upfront: what we learnt
Learn moreCOP26: How are digital platforms tackling climate change?
Learn moreTwitter x Digital Upfronts: 10 things we learnt
Learn moreUnderstanding IDFA changes: 5 things to know
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.