Voice-enabled AI market set for 2017 boom

The market for voice-controlled speakers is set to increase almost 130 per cent this year, with Amazon leading the way.


Voice-enabled artificial intelligence gadgets are set to soar in popularity throughout the rest of 2017, with the market increasing in value as a result.

The most well-known voice-activated speaker assistant is arguably the Amazon Echo, which is expected to account for 70.6 per cent of the market this year, according to the predictions from eMarketer.

It is anticipated that Google Home will make up much of the remaining market, attracting 23.8 per cent of customers looking for voice-enabled gadgets, while brands including LG, Lenovo, Mattel and Harmon Kardon are likely to account for the remainder.

Altogether, eMarketer predicts that 35.6 million US consumers will use a voice-enabled gadget at least once a month over the course of 2017, marking an increase of 128.9 per cent when compared to last year's user base.

Martin Uteras, vice-president of forecasting at eMarketer, explained: "Consumers are becoming increasingly comfortable with the technology, which is driving engagement.

"As prices decrease and functionality increases, consumers are finding more reasons to adopt these devices."

Related content

Crowd at Engage 2022

What we know from Starmer’s first King’s Speech

Learn more
members talking

The Party Manifestos: What do we know?

Learn more
Networking at Engage

AI regulation: where are we at & what’s next?

Learn more
Man wearing virtual reality headset

Future Trends Volume 16: The Future of Virtual Reality

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon