VR music video wins top digital prize at Cannes

A VR music video experience developed by Viacom NEXT and Isobar has been presented with the Digital Craft Grand Prix at Cannes 2018.

The Aeronaut VR mixed-media experience was created to accompany The Aeronaut, a song by Smashing Pumpkins singer Billy Corgan. A hologram of the musician's performance was placed within a volumetric video world for fans to enjoy.

Jean Lin, Digital Craft Jury president and global chief chief executive officer of Isobar, said: "It's very difficult to reward a piece of work that can represent the totality of the diverse world of digital craft. From the start of judging, 'Aeronaut' stirred our emotions."

Other prominent winners include BBDO New York, which won a gold award for its Live Looper campaign for Downtown Records, while Here Be Dragons and Ogilvy Brasil also earned gold awards for their digital work with Oculus and Forbes, respectively.

Meanwhile, Accenture Interactive subsidiary Rothco won a silver and a bronze for its JFK Unsilenced campaign for the Times, which used digital audio technology to simulate an authentic recording of the speech former US president John F Kennedy was due prior to being assassinated.