Fospha has a long and differentiated history in advanced customer data engineering, science and analytics
With the explosion of multi-channel marketing, dominated in digital by Google and Facebook, we identified an opportunity to combine the power of machine learning and AI with customer data platform technology to solve one of the most difficult challenges businesses face: understanding and optimising the cost of customer acquisition.
We acquired iJento in 2016, a business with 18 years’ experience enabling multi-channel customer intelligence for enterprise clients. The fusion of cutting edge data science and engineering resulted in a software solution that unifies clients’ customer data and computes the fractional value of each channel interaction, providing a granular data-driven view of marketing performance.