Born Online case studies

The Report

We’ve teamed up with research consultancy MTM to take an in-depth look at the Direct to Consumer (DTC) market. These digital born brands are reshaping the world of retail and bypassing established routes to market to offer convenient, high-quality, personalised products.

This report identifies 50 of the UK’s leading DTC brands, explores key behaviours and preferences of DTC consumers, shines a spotlight on the founders and explores how agency partners and media owners can best work with DTC clients.

Login to see the full report.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

eve

eve is shaking up the tired UK bedding industry, one mattress-in-a-box at a time.

Gousto

Gousto provides delivery recipe kits to make cooking at home easier and tastier.

Heist

Heist is on a mission to build better tights for all women, whatever their leg type.

Huel

Huel provides nutritionally complete food, designed to be quick and affordable.

What makes DTC consumers different?

In a survey of 2,000 people, conducted with MTM, we gained some key insights and a clear picture of DTC customers’ shared traits and values.

Today’s DTC customers have a number of distinguishing factors and share many behaviours and preferences. They are likely to be early adopters, tell people about the brands they love and pay extra for convenience, personalisation and ethical products.

To find out more about DTC consumers, you can view the full report here.

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.