EDAA: 2018 Activity Report

Our friends over at The European Interactive Digital Advertising Alliance have just published this report on the successes of self-regulation in our industry. You can read what they have to say about it, and the full report, below.

EDAA is pleased to present its 2018 Activity Report, which offers but a glimpse of EDAA’s work undertaken in 2018 to pave the way to addressing crucial issues as we move forward. As the OBA programme continues to grow in strength and reputation each year, EDAA continues to provide invaluable services to all its participating companies and offer credible evidence of what effective self-regulation can achieve, when done right and with widespread industry adoption. With the GDPR now in effect and ePrivacy on the horizon, EDAA will continue to deliver industry-critical, consumer-facing self-regulatory solutions for data-driven advertising.