EU Self-Regulation of Online Behavioural Advertising

This Q&A outlines how - from February 2013 - the Advertising Standards Authority (ASA) will help to enforce the existing EU self-regulatory initiative for behavioural advertising and to ensure a consistent EU-wide complaints handling and enforcement system.

Downloads

IAB Q&A ON EU SELF-REGULATION OF ONLINE BEHAVIOURAL ADVERTISING

Topics

Self regulation
Data & privacy
Policy

Related content

""

CAP issues updated LHF guidance for consultation

Government confirms brand ads exemption in LHF ad ban

IAB UK responds to ICO call for views on regulatory approach to low-risk advertising

Reshuffle embeds digital and advertising expertise across government 

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon