IAB response to the UK Competition and Markets Authority (CMA) ‘call for information’ on the commercial use of consumer data

The IAB has responded to the CMA’s ‘call for information’ on the commercial use of consumer data, providing an overview of the UK digital advertising market and how data is used to make some the approaches available to marketers more relevant to consumers.

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IAB UK RESPONSE TO CMA ON COMMERCIAL USE OF CONSUMER DATA

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Consultation responses

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