IAB UK submission to DCMS Committee influencer inquiry
Posted on Monday 10 May 2021 | IAB UK
The IAB has responded to a call for evidence made by the DCMS Committee, as part of its inquiry into ‘influencer culture’
In March 2021 the House of Commons Digital, Culture, Media and Sport Committee announced it would be conducting an inquiry into ‘influencer culture’. As part of this, the Committee issued a call for evidence which IAB UK has submitted a short response to, emphasising the existing self-regulatory regime that influencer marketing falls within, and highlighting some contextual points about the nature of influencer marketing and Government’s existing work on digital ad regulation.
Related content
IAB UK to support SMEs in taking their digital ad campaigns to the next level
Learn more
CAP publishes updated draft LHF guidance for industry consultation
Learn more
What can the industry expect from the ICO in 2025?
Learn more
Spotlighting digital advertising’s power at Parliament
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
