IAB to ‘Create the Future’ of Digital Advertising through Engage

First published in Campaign

The IAB UK has announced that its flagship conference, Engage, is set for Wednesday 18 October. This year’s theme is about creating the future for digital and will also showcase the latest developments and innovation within the digital advertising industry. 

The event, which takes place at The Barbican, promises to excite and inspire delegates with a packed agenda featuring buy and sell side companies, inspirational speakers and case studies. 

Engage 2017 will look at how the smartest brands are using digital to deliver best-in-class communications. Attendees will get a glimpse of the potential that tech has to offer, it’s implications, and what marketers need to know now in order to succeed in a future-focused world. 

IAB’s CEO, Jon Mew said: “Digital advertising is not only the largest, and fastest-growing medium, it’s the best way to reach and wow consumers, and we have an important role to play in creating its future. Ever-evolving technology provides unparalleled creativity and limitless ways to reach, connect and engage with people. In its 13^th year, this unmissable event will put digital at centre stage.” 

Some of the confirmed speakers include: 

• Emily Somers, Vice President Marketing & Food Development, McDonald’s UK

• Jennie Price CBE, Chief Executive, Sport England

• Katy Newton, VR Creative Producer 

• Professor Brian Cox OBE, Physicist

• Matevz Klanjsek, Chief Product Officer & Co-founder, Celtra

• Tracy de Groose, CEO, Dentsu Aegis Network UK & Ireland

• Tracey Follows, Futurist

The main sponsors for Engage 2017 are BuzzFeed, Evidon, GroundTruth, Inskin, Mozoo, PubMatic, Teads, Widespace, and Voluum is sponsoring drinks. For the second year in a row, Campaign will support the event as an exclusive media partner.