Consumer Insights - Internet & Devices

The IAB wanted to understand the impact that connected devices and the internet have on consumers lives and how we would be affected without them.

The IAB commissioned YouGov to run a quantitative survey, via their Online Omnibus which spoke to 2,049 people. Key results included: 

  • The average number of devices per household has risen 12% since 2015

  • 18-24's claim their smartphone is the household device they would be least able to do without

  • Banking & finance is claimed to be the area of life most affected without the internet

  • 75% have taken an action relating to Online Performance Marketing in the last 6 months

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

consumer

Related content

UK ad blocking numbers stabilise

Mobile in a cognitive world

MEMBER RESEARCH: Marketing Post-Brexit

66% of consumers will have a smartphone by next year

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon