Consumer Insights: Video
We were interested to know what people think about video adverts compared to ‘static’ adverts, as well as general opinions towards online ads
- When asked which they find more entertaining, people were 86% more likely to chose video over static (image or text) ads
- Time spent watching short video clips appears to have trebled over the last 3 years
- 2 in 5 feel find that targeting has improved for static and/or video online ads over the past year
- People accept the value exchange for mobile – 60% prefer a free app with ads, than to pay for an app that doesn’t have ads
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