Listening Britain 2016 infographic
Using the latest RAJAR MIDAS research, the IAB wanted to take a deep dive in to the UK's digital audio audience.
The results revealed that:
- In total, 19.4 million people in the UK listen to online audio, over 36% of the population
- People spend 9.7 hours a week on average listening to digital audio, increasing to 13.7 hours on average for 15-24 year olds
- 17% of people who listen to digital audio listen exclusively online. This increases to 33% of 15-24 year olds.
The IAB’s audio council defines digital audio as: Audio content streamed on a connected device.
LOG IN TO DOWNLOAD
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Related content
Ad blocking software - consumer usage and attitudes - October 2015
Learn more
IAB Social Media Snapshot
Learn more
Real_Living: Full results - how devices compete for attention in the living room
Learn more
Ad blocking software - consumer usage and attitudes - February 2016
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
IAB UK Chatbot
