Member Research: Earlier Than Ever Christmas 2020

Posted on: Monday 20 July 2020 | Pinterest

Pinterest find out why holiday preparations have kicked off early in their new report 'Earlier than ever Christmas 2020' 

Share this

There may never be another holiday season quite like this one. Historically, people on Pinterest start making holiday plans in September. This year, people around the world started searching and saving for the holidays… in April. 

Why the shift? They’re looking forward to looking forward. In a year of unknowns, they’re longing for that familiar feeling only the holidays bring. Christmas advertising and messaging seems to get earlier and earlier each year. Some might find it jarring and too soon, on Pinterest however you are showing up contextually, amongst other relevant content in front of those looking for Christmas ideas themselves. 

New report ‘Earlier than ever’ deep dives at what’s driving Pinners’ holiday decisions and how to take action on these insights. How can brands show up on time for the earliest holiday planning season ever and reach their audiences first. How can they be the first to help their audience make their celebrations feel special.

Pinners are planners but this year they are really planning way ahead of time.

Take a look at the report below.

 

Written by

Pinterest

Share this

Related content

Pinterest research

Member Research: It Pays to be Positive

Pinterest’s latest research on why ads that show up in a more positive environment online drive impact at every stage of the purchase funnel

Learn more
Media Reactions Kantar

Kantar: Media Reactions

The first global equity evaluation study of media channels and brands among consumers and marketers brought to you by Kantar: an evaluation of the...

Learn more
Research

seedtag: How to efficiently reach users through visual media

Working with MetrixLab, seedtag have conducted research into how the context of an ad impacts the attention it receives

Learn more
Samsung

Samsung Ads: Behind the Screens

Streaming now accounts for more time than linear TV, finds Samsung Ads’ latest research

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.