Member Research: Global Forrester Video Study

Posted on: Monday 10 February 2020 | Forrester Consulting

A Forrester consulting report evaluating global video ad monetisation trends, commissioned by PubMatic

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To explore this topic Forrester conducted an online survey with 622 sales, operations and IT professionals at publishers and media companies in the US, Europe and APAC.

Key findings:

  • Publishers anticipate growth in both programmatic video advertising and header bidding

  • 64.2% struggle with a lack of technology tools to optimise their inventory

  • Publishers look to audience based solutions to capitalise on the future of video

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Forrester Consulting

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