Member Research: Whose data is it anyway?
Posted on: Wednesday 05 August 2020
How UK marketers navigate data management as consumer privacy concerns grow
To create this paper, Silverbullet commissioned independent market research company Censuswide to interview 100 UK chief marketing officers at businesses with a turnover of £1m up to £10m and 2,000 nationally representative UK adults. Unless otherwise stated, all statistics referenced relate to these surveys. Each CMO was asked to complete an in-depth questionnaire about their view on the marketing industry, as well as their own organisations. All consumers were asked to share their opinions on personal data and privacy.
Almost half of UK CMOs (45%) estimate poor data handling risks costing their business between £250,000 and £5m every year
Only 27% of CMOs say the industry is ‘ahead of the game’ with having the skills needed to deal with customer data privacy
Almost three in four (74%) people are more concerned about the privacy of their personal information compared to this time two years ago
Over half (55%) of CMOs believe they are tapping into just 40% or less of their first party data’s potential
Member Research: UK Leads The Way In CTV Adoption
2020 connected TV viewership report uncovers CTV viewing behaviour, access points and sentiment toward advertisementsLearn more
Member Research: Earlier Than Ever Christmas 2020
Pinterest find out why holiday preparations have kicked off early in their new report 'Earlier than ever Christmas 2020'Learn more
Member Research: The impact of COVID-19 on Influencer Marketing
HypeAuditor delves into what effect COVID-19 has on the instagram influencer market and Influencer Marketing more broadlyLearn more
Member Research: The Future is Mobile – So, How Can Brands Harness It?
PubMatic has produced this Deep Dive special, in partnership with ExchangeWire, analysing the current in-app landscape and covering the opportunities the...Learn more