Mobile Commerce: a global perspective
Survey of mobile users in 19 countries shows mobile ads and social media can trigger purchase interest and aid product discovery.
With the ubiquity of mobile devices and mobile Internet around the globe, purchasing products and services on mobile devices has become increasingly common.
This research, in support of the IAB Global Research Initiative, aims to explore and understand the similarities and differences in consumer purchase and payment activities that take place on mobile devices across 19 countries that participated in the study.
The research will support the IAB’s continued thought leadership efforts around global mobile trends.
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