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Published April 2017 What is it? It’s all about keeping brands safe when they advertise online, not letting their ads end up next to inappropriate or illegal content. If as an industry, we all stick to proper processes we can make a safe environment for ad trading. That way, we can minimise the risk of misplacement, protect the reputation of brands, and ultimately stop the unethical funding of content and services which infringe copyright. Who does it affect? It could potentially affect any...

Transparency is key to trust in many aspects of business. Digital advertising is no exception, and it’s fair to say that relationship has been in the spotlight recently. P&G Chief Brand Officer, Marc Pritchard has stressed the importance of taking action and ‘cleaning up the supply chain’ so advertisers know what they are buying. Digital advertising is the smartest way to reach and wow your audience. At its best it’s targeted, measurable, engaging and effective. But to fully benefit from its...

I know it’s a hot topic at the moment, but it doesn’t worry me now and it probably won’t worry me in the future. Why not? Because I work in audio advertising. That’s not to say I don’t care about it - I do, but working in audio and worrying about brand safety is like living in London and worrying about volcano eruptions. Scary, and not nice for the people affected, but we can be grateful that it doesn’t directly affect us. I’m not trying to be smug, but brand safety is less of an issue because...

Watched by billions of people in over 200 countries and territories worldwide, marketing platforms don’t come much larger than the Olympics, and it’s safe to say there was mixed press coverage around the Games. With its five iconic rings, the Olympic brand is associated with positive universal values such as excellence, friendship, and respect, and the International Olympic Committee (IOC) believes sponsors “benefit from one of the most recognised symbols in the world, which is associated with a...

The IAB firmly believes in keeping brands and consumers safe online, so welcome any change that promotes a better digital advertising experience. In the past year, IAB UK has taken clear steps to raise the standard of digital advertising and address key issues facing the industry. Google, like all our members, has a role to play in helping build a sustainable future for digital advertising. Last month we launched the IAB Gold Standard, with three primary actions that media owners can take to...

The IAB firmly believes in keeping brands safe when advertising online. Advertiser safety is a core element of the advertiser/media owner relationship and no one in the industry wants ads to end up on inappropriate content. Since 2005, the IAB has been leading the mission to create a safe environment for brands in collaboration with other bodies, for example through IASH and JICWEBS with the formation of the DTSG. Where brands place ads on user-generated content, they should use the tools...

“Ensuring ads don't appear alongside inappropriate or illegal content is one of the biggest issues we face in the rapidly evolving online ad industry and one of our highest priorities. The IAB has worked with the industry to drive action in this area through the Digital Trading Standards Group (DTSG) and JICWEBS, who've created an accreditation system for companies involved in serving online ads. By auditing whether participant’s processes meet guidelines designed to reduce ad misplacement...

“Ensuring ads don't appear alongside inappropriate or illegal content is one of the biggest issues we face in the rapidly evolving online ad industry and one of our highest priorities. The IAB has worked with the industry to drive action in this area through the Digital Trading Standards Group (DTSG) and JICWEBS, who've created an accreditation system for companies involved in serving online ads. By auditing whether participant’s processes meet guidelines designed to reduce ad misplacement...