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“Ensuring ads don't appear alongside inappropriate or illegal content is one of the biggest issues we face in the rapidly evolving online ad industry and one of our highest priorities. The IAB has worked with the industry to drive action in this area through the Digital Trading Standards Group (DTSG) and JICWEBS, who've created an accreditation system for companies involved in serving online ads. By auditing whether participant’s processes meet guidelines designed to reduce ad misplacement...

“Ensuring ads don't appear alongside inappropriate or illegal content is one of the biggest issues we face in the rapidly evolving online ad industry and one of our highest priorities. The IAB has worked with the industry to drive action in this area through the Digital Trading Standards Group (DTSG) and JICWEBS, who've created an accreditation system for companies involved in serving online ads. By auditing whether participant’s processes meet guidelines designed to reduce ad misplacement...

Updated with H1 2017 digital adspend figures Two good rules of thumb to live your life by; don’t count one’s chickens before they’ve hatched and don’t throw the baby out with the bathwater. Digital advertising is growing, brand safety is a concern and we’re at risk of breaking both these idioms if we’re not careful. In October 2017, the IAB UK announced the official size of the digital advertising market for half year, (January - June 2017) at £5.56bn, a 13.8% year on year growth ( IAB / PwC UK...