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In May 2010 the IAB’s Affiliate Marketing Council issued a code of conduct aimed at regulating the use of downloadable opt-in software monetised through the use of affiliate links. This type of software, when downloaded on a user’s computer, can take a number of different formats, including, but not limited to: ‘Rebate catchers’ used specifically by Reward / Loyalty and other incentivised traffic affiliates. This could be a pop up reminding users to collect points or cash back when browsing if...

This document updates the Downloadable Software Applications Code of Conduct (previously revised in May 2010). The code of conduct applies to affiliates and online publishers which use downloadable software applications to direct website traffic to online merchants as part of an affiliate marketing program operated by any of the affiliate marketing networks which enforce the Code.

The IAB's Performance Marketing Advisory Group Voucher Code of Conduct is based on the Performance Marketing Advisory Group's driving twin principles of transparency and control. It ensures that voucher code sites and affiliates that make use of voucher codes avoid using misleading or confusing practice, and maintain advertiser and merchant trust in the channel while providing consumers with a good and positive user experience. In June 2017, the Voucher Code of Conduct’s guidance was updated to...