Better Together: Inspiration from our industry

Posted on: Sunday 29 March 2020

Share this

Better Together: Inspiration from our industry

‘We’re all in this together’ is something we’re hearing a lot of at the moment and it applies to our industry too - we believe that uniting our members has never been more important. 

Here we bring together inspiring examples of how businesses are adapting to the COVID-19 outbreak and embracing new ways of working. From providing support and advice for the industry, to team building, to socialising, take a look at how we’re remaining connected in a world that feels disconnected. Got something to add? Get in touch

SME Support 

Facebookt’s no surprise that the role of social media platforms is coming to the fore as social distancing takes effect. Facebook has launched a Business Support Hub to help small businesses grow resilience and ride out the outbreak’s economic fallout. 

It has also set up a $100 million grant programme for 30,000 small businesses in 30 countries around the world. Find out more here.

 

Video Victory 

Google

Google has just launched a new YouTube campaign to encourage people to stay at home. Bringing together a multitude of content to get your teeth into, from cooking and cleaning tips to workout videos and studying resources - there’s something for everyone. 

It has also put together a handy six step guide on how to master video calls while working at home - find out more - as well as lending a helping hand to event organisers across the globe with a guide on hosting virtual events via YouTube. Give it a read

 

Mind Over Matter 

NabsMany of us are currently feeling anxious, isolated and uncertain about what the future holds. To help protect our mental wellbeing, industry body NABS is offering wellbeing and career coaching via phone or video call, as well as online group masterclasses

Read more from NABS’s Head of Support Annabel McCaffrey via Mediatel

 

Addressing Anxiety 

Sanctus“A lot of what is happening right now right now with Coronavirus isn’t a virus problem, it’s an anxiety problem”, tweeted Sanctus on 10 March. The level of anxiety the virus has created is understandable, but it can feel insurmountable. Sanctus provide virtual coaching, as well as producing a guide to managing your mental health and staying productive while working from home

 

 

Charting changes

BlisWhile the COVID-19 crisis is unfolding, the Blis team is monitoring patterns of consumer behaviour to help brands understand how best to communicate with their customers. They’ll be providing regular updates via ‘The changing behaviour series’, including trends they’re seeing in the data and how it is being reflected by brands’ activity around the world. Take a look at the latest updates:

 

Share of voice matters more than ever
Loyalty is a long game and reinforcing trust is key
A view on grocery shopping in the uk

 

 

Tracking the traffic 
Similar-webSimilarweb are offering a daily assessment of the repercussions on consumer and business behavior amid the growing coronavirus outbreak. The tool drills down into data on the sectors and industries that are being most impacted, as well as tracking the traffic patterns to different websites offering statistics on COVID-19. Take a look.

 

Share this

Related content

James Draper

Ads for the players: getting in-game experiences right

How can in-game advertisers ensure that ads don’t just work for their environment, but fully integrate within it? Bidstack’s CEO James Draper takes a...

Learn more
Podcast

IAB UK Connected | Episode 2: Lara O’Reilly

Learn more
Tracy

Trusted news needs you: back don’t block British journalism

Today the media industry’s trade bodies have joined forces to help support trusted news brands during this unprecedented COVID-19 crisis.

Learn more
ICO webinar

Webinar: Update on IAB UK’s response to the ICO report

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.