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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Captify

21/23 questions answered

Download all Captify answers

Section 1 - About your company

Company name

Captify Copy answer

Number of UK employees

50-249 Copy answer

Number of global employees

250-999 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Fiona Salmon Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

- Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics Copy answer

Percentage of energy usage from renewable sources

11% - 20% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

We use Cedara's offsetting marketplace. Their self-serve Offset Marketplace is powered by their strategic partnership with Patch, a leading carbon credit marketplace that delivers both climate expertise and software solutions to curate a list of high-quality, highly attractive climate projects. The marketplace has a collection of >60 climate projects sourced from around the globe and spanning more than a dozen project types. The number of innovative and impactful solutions within the marketplace is constantly growing. Patch is powering carbon credits for large corporations such as Credit Suisse and Visa.

To be listed within the marketplace, Patch has implemented a quality, trust, and transparency assurance approach. This starts with a rigorous project onboarding assessment that ensures (1) a credible, independently verified project impact methodology (2) full, third-party audibility of project outcomes (e.g., when the carbon credits are created), and (3) no risk of double-counting or double-selling through a mix of contractual and technology-enabled solutions. This approach encourages innovation in project development as it supports both traditionally certified approaches (e.g., Verra, Gold Standard, CAR, and ACR), along with independently certified approaches (e.g., direct air capture). Copy answer

Amount of CO2E offset in 2022?

0.40 tonnes*
*We were testing out the marketplace Copy answer

Environmental sustainability questions included in procurement activities

Yes Copy answer

Company's environmental sustainability objectives

2022 was our test and learn year for data ingestion to Cedara. 2023 is now our baseline year where we will use the GHG emissions from this year to forecast and write a reduction plan for 2024 and beyond. We will publicize our 2023 emissions in Q1 of 2024 and also start to engage with the SBTI, hoping to submit a 2030 reduction goal by the end of 2024. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group Copy answer

Training or engagement programmes for employees

We are writing a video intro for existing and new Captifiers telling them our journey so far and the partners we are using to reduce our GHG emissions. We work with Cedara to measure our Scope 1, 2 and 3 emissions, and Scope3 to measure our Emissions from our campaigns. Copy answer