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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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SeenThis

20/23 questions answered

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Section 1 - About your company

Company name

SeenThis Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

0-249 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Simon Johansson Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

At SeenThis, sustainability is at the core of everything we do. Our strategy revolves around minimizing our operational footprint while maximizing our handprint — the positive impact we create. Through data-efficient streaming solutions, we enable our clients to reduce the emissions related to their online advertising.

Close to 100% of our emissions are categorized as scope 3. Our emissions reductions strategy is thereby focused on supplier and client engagement, balancing business travel impact, operational data handling, product improvement and data quality enhancement.

Engaging with suppliers and clients: SeenThis will actively engage with both suppliers and clients to collaboratively reduce emissions. This involves assessing the environmental performance of key suppliers and initiating dialogues on emissions reduction strategies.

Balancing business travel impact: SeenThis will continuously evaluate the environmental impact of business travel, weighing its benefits against its carbon footprint.

Optimizing operational data handling: To minimize data waste and its associated energy consumption and carbon footprint, SeenThis will work to improve operational data handling practices.

Technological innovation for positive contribution: SeenThis is continuously working on advancing the data transfer efficiency in theSeenThis streaming technology. Which will minimize downstream emissions, as well as empower clients to further reduce their data waste, related energy, and emissions.

Enhancing data quality for scope 3 emissions: SeenThis will refine the data quality for scope 3 emissions, ensuring a more accurate and comprehensive measurement of environmental impact. Copy answer

Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Single use plastics Copy answer

Percentage of energy usage from renewable sources

91% - 100% (Global) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

- Copy answer

Carbon offsetting scheme used

Although we consider that the vast majority of projects financed by carbon credits and offsetting are crucial for the climate, the quantification, permanence and additionality of the emissions related to these are mostly very uncertain and therefore they cannot be used to justify emissions or be used to reach emission reduction targets. For these reasons, we as an organisation focus on reducing our footprint, rather than offsetting it. Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Committed to ambitious climate action, SeenThis has validated its near-term target with the Science Based Targets initiative (SBTi). By setting and achieving sciencebased targets, SeenThis contributes to global efforts to limit global warming, ensuring our business practices are in harmony with a low-carbon future.

SeenThis commits through SBTi's SME pathway to reduce scope 1 and scope 2 GHG emissions by 42% by 2030, measured from a 2021 base year. Additionally, we commit to measuring and reducing scope 3 emissions.

SeenThis extends its commitment to the SME Climate Hub, where SeenThis has pledged to achieve net-zero before 2040. By joining this initiative, SeenThis champions climate action within small and medium-sized enterprises, recognizing their vital role in achieving a resilient and sustainable global economy.

SeenThis commits to reaching net-zero by 2040. As part of this commitment, SeenThis pledges to reduce absolute scope 1, 2, and 3 GHG emissions by 90% by 2040, mea Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, IAB Europe Group, Science Based Targets, UN Race to Zero Copy answer

Training or engagement programmes for employees

Sustainability at SeenThis is part of our onboarding programme, led by our internal Sustainability Lead. Additional internal and industry related sustainability training and info sessions are offered through Townhalls and the SeenThis Academy. Employees are encouraged to participate in training for the IPA Ad Net Zero Essentials Certificate. Copy answer