Sharethrough has been measuring its entire carbon footprint since 2021. We first ran a deep analysis on our overall company carbon footprint with 51toCarbonZero, taking into consideration our scope 1, 2 and 3 emissions, in order to better track the impact of our actions and to create a plan to decrease our carbon footprint. In addition, we partnered with Scope3, a company specializing in measuring end-to-end emissions from across the media and advertising supply chain, to measure carbon emissions from every campaign delivered on Sharethrough Exchange.
Sharethrough is committed through Science Based Targets Initiative (SBTi) to achieve net zero by 2030 for Scope 1, 2 & 3 emissions. In order to achieve those targets, Sharethrough is implementing internal and external initiatives, such as implementing a sustainable travel policy, purchasing IT equipment from brands with lower embodied emissions, requesting suppliers to implement SBTi targets, etc.
For its advertiser clients, Sharethrough provides detailed reporting on the campaign’s carbon footprint as well as recommendations on how to reduce carbon emissions instead of only focusing on offsetting. In addition to providing campaign-level data, we include reporting by domain (total emissions and emissions per one thousand impressions) as well as carbon equivalences and recommendations to reduce carbon emissions without affecting the performance of the campaigns.
Sharethrough’s Green Media Products (GreenPMP™ & Low Emission PMPs ) reduce & compensate for all carbon emissions generated from the media distribution and ad selection processes of the programmatic supply chain. Emissions from media distribution include the CO2e generated by media delivery including CMS, CDNs and hosting services, publishing overhead including employee and office expenses, data transfer and consumer device emissions during consumption. Ad Selection Emissions include the CO2e generated by Ad tech including servers and cloud computing, analytics, network traffic, storage, data providers, and vendor overhead.
In an effort to catalyze sustainability efforts by publishers, Sharethrough launched the Net Zero Publisher Program which pays for the first year of carbon measurement costs through 51toCarbonZero to help publishers gain an accurate understanding of their carbon footprint as a company, allowing them to set net zero targets.
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