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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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Adform

20/23 questions answered

Download all Adform answers

Section 1 - About your company

Company name

Adform Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

250-999 Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Milica Lukic Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use
Environmental sustainability policies, schemes or initiatives in place

Business travel, Everyday recycling, Tech recycling, Working from home Copy answer

Percentage of energy usage from renewable sources

91% - 100% (UK only) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

- Copy answer

Company's environmental sustainability objectives

Adform's Environmental, Social, and Governance (ESG) strategy is a core part of its business approach, focusing on responsible practices for clients, employees, partners, and society. In 2023, Adform established an ESG Steering Committee, led by the CEO, CHRO, and COO, to provide strategic direction on ESG initiatives, which are managed by the Legal, Privacy & ESG department. The company's ESG pillars-employees, climate action, products and partnerships, and future-ready organisation aim to drive sustainable progress in the advertising ecosystem. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

AdNet Zero, IAB UK Group, Science Based Targets, ISO27001 Copy answer

Training or engagement programmes for employees

Adform provide employees training on Sustainable Trading Strategies teaches them how to adopt environmentally-friendly practices in digital advertising. Employees learn about sustainable media within adtech, understand Adform's commitment to sustainable trading, and gain practical tips to make digital campaigns more eco-friendly. Copy answer

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