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Environmental Sustainability FAQs

With this tool, you can view and compare credentials of companies who are committed to reducing the environmental impact of the advertising industry. Understand the steps they are taking to measure and reduce their emissions, their energy use, the policies they have in place to reduce their carbon footprint and to engage and educate their teams, and what they have set out to achieve in the future.

If you are an IAB member and would like to be involved, please get in touch at [email protected]

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AudienceXpress

19/23 questions answered

Download all AudienceXpress answers

Section 1 - About your company

Company name

AudienceXpress Copy answer

Number of UK employees

10-49 Copy answer

Number of global employees

1,000+ Copy answer

Company type

Ad Tech or Data Company Copy answer

Person accountable for environmental sustainability

Emmanuel Josserand Copy answer

Section 2 – Your company’s energy usage

Category of emissions measured eg: scope 1,2,3

Scope 1, Scope 2, Scope 3 Copy answer

Reduction strategies in place for energy use

AudienceXpress/FreeWheel is a Comcast company.
From an enterprise level, Comcast has set a goal to be carbon neutral by 2035 for Scope 1 and 2 emissions across our global operations. To meet our goals, we are focused on:
1. Sourcing renewable and clean energy
We will shift to more zero carbon, renewable electricity by partnering with local utilities and investing in new renewable energy through power purchase agreements and securing renewable energy credits.
2. Improving our energy efficiency
Across our buildings, network, vehicle fleets, production studios, and theme parks, we will continue to develop and implement projects to improve energy efficiency. Combined with purchasing carbon offsets to address emissions that have not yet been mitigated, these efforts will help us further reduce our carbon footprint
3. Measuring and reporting on our Scope 1 and 2 emissions annually
To provide transparency and help drive improvement, we will report data using the Greenhouse Gas (GHG) Protocol consistent with the Sustainability Accounting Standards Board (SASB) and Task Force on Climate-Related Financial Disclosures (TCFD) frameworks.
For additional information on how we are tackling sustainability and carbon reduction, please refer to our corporate website Copy answer

Environmental sustainability policies, schemes or initiatives in place

Everyday recycling, Tech recycling, Travel to work Copy answer

Percentage of energy usage from renewable sources

11% - 20% (Global) Copy answer

Can you verify your answer about renewable energy percentage by linking to a publicly available document?

View document Copy answer

Carbon offsetting scheme used

No Copy answer

Amount of CO2E offset in 2022?

- Copy answer

Environmental sustainability questions included in procurement activities

No Copy answer

Company's environmental sustainability objectives

Comcast has set a goal to be carbon neutral by 2035 for Scope 1 and 2 emissions across our global operations. 2022 was a crucial year for Comcast as we made measurable progress toward our carbon neutral goal and took a critical step in joining the Science Based Targets initiative on climate action. Copy answer

Section 3 - Industry initiatives

Industry certifications or initiatives

IAB UK Group, IAB Europe Group, Science Based Targets, Eco Vadis Copy answer

Training or engagement programmes for employees

- Copy answer