Ad Blocking: Consumer Notice Guide for Publishers
Faced with the growing challenge of ad blocking, Publishers are deciding how to approach the issue and what methods to employ to address the situation.
According to our recent IAB/YouGov consumer research study in Feb 2016, 22% of UK online adults claim to employ some form of ad blocking, a linear rise from 15% in March 2016.
This guide seeks to highlight some of the options available to Publishers and to provide examples of different approaches taken by Publishers to date.
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