IAB Board Guide to Digital Display
See the new IAB Board Guide to Digital Display Advertising.
Digital advertising in the UK grew 16.4% in 2015 to over £8.6bn, which is the fastest growth rate the market has seen in seven years (Source: IAB / PwC Digital Adspend Study). This is testament to the fact it offers advertisers an abundance of exciting opportunities to connect and communicate with their target audiences.
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Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.