Stay Engaged Archive

In this session, Havas Media’s Marek Wrobel looked at the past, present and future of AR - and charted how it has evolved from Pokémon Go, to a valuable storytelling platform during the pandemic. Marek also dove into what’s next, with AR try-ons, 3D models and AR portals becoming main-stays in the marketing strategies of many brands. And will rumoured AR headsets from Apple and Facebook make AR the next computing platform?

The internet has been a forum for the open expression of ideas, but the news is now as divided as our political parties. Join Somer Simpson, VP of Product Management at Quantcast, as she addressed the news echochamber we have created and the path to journalistic integrity. Drawing on her background in journalism and digital media, she spoke on the tools marketers and publishers can leverage to drive brand integrity and accountability in a free and open internet.

Join Acast for a closer look at recent stand-out podcast campaigns from some of the UK's leading brands. This session intrigued listeners with how brands seemingly reliant on visual marketing, can bring their products to life through audio, and how working with podcast influencers to tell their brand story will deliver unheard of (until now!) engagement and creative opportunities.

In today’s session, Justin Reid and Katie Spagnuolo will be reflecting on the past 18 months and how Tripadvisor’s global advertising business quickly pivoted their efforts to help clients navigate their way through this pandemic. The team shared first-party data and consumer sentiment survey findings with partners who were in desperate need of timely and reliable travel insights.

Established in 2021, a new industry forum, Common People, aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration. In this session, Jed Hallam and Sarah Sutton two of the leading members of the group – talk about why Common People is needed and how it can make marketing better.

YouTube's Luke Hyams and Zoë Clapp discuss UK specific YouTube Original ‘A Seat At The Table’ with its star Jack Harries. In the film, Jack is joined by Sir David Attenborough before he gathers local & global stories of those affected by the climate crisis to present to world leaders at COP26. Their discussion covers how production took place considering restrictions around travel, and why YouTube is building original content around subjects like sustainability.

Synthetic voice is the next exciting frontier in digital audio advertising, opening up a huge range of creative possibilities for brands. Featuring a range of creative examples, hosts Sam Crowther and Simon Palframan from A Million Ads take listeners on a journey through the power of voice and sound, touching on what this opportunity means for advertisers and what the future holds for synthetic voice and digital audio.

Is there one perfect media plan that covers off all brand outcomes? Can channels be easily substituted to meet the same marketing objectives? In this episode, Oxford University's Saïd Business School and Kantar share a new analysis of thousands of ad campaigns while bringing to life real media planning dilemmas.

This is the largest academic study into brand building effectiveness and shows how advertisers can make their campaigns 2.6 times more effective by allocating media spend differently.

A lot has been written about how the pandemic accelerated a lot of behaviours from work to education, but history suggests that the real acceleration happens after we emerge from major crises and build back differently. There is lots of change ahead and, for the open minded and curious, plenty of new things to experience and learn. Anomaly's Founder, Johny Vulkan, explores more in this offstage session for Stay Engaged.

There is almost certainly no sector that has been harder hit over the last 18 months than the travel industry. With flights grounded and hotels across the world empty, any marketer working in the travel industry has been forced to react and response in extraordinary ways. In this episode of Stay Engaged, senior marketer at TUI, Toby Horry, looks back at what's been important in marketing over this period - from the fundamentals that haven't changed at all, to the changing role of customer experience and media planning, as well as what the impact has been on wellbeing and inclusion among the team at TUI.

In this session, LADbible Group’s Anna-Lee Bridgstock and David Milsom get to the root of the hotly debated question: Does data kill creativity? Together, they tackle some of the most commonly debated topics around data and creativity, and how they should work together for optimal results. They give their unrivalled insight into how one of the world’s largest publishers continues to generate billions of platform views, create dynamic ideas that youth audiences love to engage with and share successful and engaging content time after time.

Recent research by Kantar and the University of Oxford, featuring in episode 8 of Stay Engaged, showed digital channels to be effective brand builders, but advertisers need to be specific with the brand outcome they want to achieve to have impact. In this episode, Pete Buckley and Alina Kulesza discuss how marketers can accelerate brand growth via this evidence-based approach, uncovering new techniques and approaches the most advanced advertisers in the world are using to build their brand awareness, association and consideration. If you want more information on either Brand3 or the Kantar/Oxford study please ask your Facebook partner.

In the past year 8D has been the new buzzword in audio, with clients suddenly asking to learn more about 8D and how they could leverage it for their campaigns. But what does it actually mean? And how many Ds are too many? This session covers it all in an immersive practical guide for marketers, agencies and brands. Kath, Ben and Sam chat about how 8D differs from stereo and 3D production, exploring it as a mixing technique for music and considering whether there are practical applications for advertisers.

In this episode, join IAB UK’s Sophia Haynes as she chats to the British Heart Foundation’s Executive Director for Marketing, Fundraising and Engagement, Claire Sadler. They cover Claire’s career as a high-profile marketer at brands including BT and Direct Line as well as her role as Executive Committee Member of WACL, the network of the UK's most senior women in advertising, communications and media.

With ad funded, quality news a thing of the past, can you tell fact from fiction? In this special Stay Engaged collaboration with podcast 'Oh What Now', host Judith Horn is joined in the studio by disgraced MP Vikram Chopra, Readership Editor of The British Bugle, Gem Sarsons, Consumer Rights Advocate Ruth Medley and author & founder of the Cut The Noise movement, Crispin Softly to ask ‘how on earth did we end up here?’