That's a wrap on IAB Debrief 2023

Abercrombie & Fitch, E.ON Next, Boots and Bodyform were among the speakers sharing smart ways they’ve used digital channels to challenge the norm, deliver results and spark some joy. From targeting the best moment to connect with consumers or finding the perfect digital home for your creative, this event was all about bringing stories to life in new and exciting ways. Plus, Spark Foundry’s Marcos Angelides christened 2024 the year of adaptation. Find out why by catching up on key highlights now as well as checking out photos from across the morning.