What we learnt at IAB Debrief
Leading brands Arla, TENA Men, giffgaff, NHS, and AutoTrader shared insights into leveraging digital channels to achieve standout results. From innovative uses of emerging formats to strategies driving impactful campaigns, the morning sessions showcased how digital advertising is evolving to meet today's challenges. Explore the key takeaways now as well as checking out photos from across the event.
Rewind IAB Debrief
From how to nudge your audience into action, blending broad and niche approaches and more, watch our highlights film for a taste of what went on at this year's IAB Debrief. Pressing play on the video below will set a third-party cookie. Please read our privacy & cookie policy for more information.
Thank you to our sponsor
i-media
New real-time data set opens a level of precision targeting in OOH only previously deliverable through traditional digital online channels. Is this the dawn of Performance OOH? James Byard, Marketing & Partnerships Director at i-media, shares his view.
