Digital Trust Forum
(Registration 08:45 - 09:15)
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IAB UK’s first Digital Trust Forum will tackle the biggest challenges facing the digital advertising industry with talks and discussions on the burning issues of the day.
Covering topics including maximising brand safety, combatting ad fraud, fake news, ad blocking and transparency in the digital supply chain, the day-long event will bring together industry experts and highlight the work being done to improve online advertising for everyone.
Increasing trust is a key part of IAB UK’s mission to build a sustainable future for digital advertising. As well as introducing today’s conference, the IAB’s Tim Elkington will share plans for the evolution of the Gold Standard, designed to further grow trust in digital advertising.
Following the release of a major report on trust in advertising earlier this year, the Advertising Association’s Keith Weed and Stephen Woodford will share the latest on the industry’s action plan to tackle the decline in public trust and what role you can play.
A closer look at brand safety and ad fraud best practice with JICWEBS’s Jules Kendrick and TAG’s Nick Stringer, plus how to bring more consistency to the marketplace in the future.
Since its inception, Facebook has been sharing its learnings with the industry, whether that’s to do with AI algorithms, open source technology or video communication. Hear how the company has extended this approach to more challenging issues, such as trust in the business and how the company is striving for greater openness and transparency.
When it comes to blacklists and whitelists, a simple black and white approach doesn’t cut it. At present, there is no standardised industry approach to content verification and as a result quality online journalism is suffering. Newsworks’ Tracy De Groose explores how can we get the balance right.
NewsGuard’s Anna-Sophie Harling explains how advertisers inadvertently fund fake news, from Russian disinformation to health care hoaxes, and what the industry can do to drive ad spend towards quality journalism instead.
In this session, IAS will discuss how ad fraud and brand safety issues have eroded trust in digital and will share ways in which brands and publishers can work to make the industry a safer, more trustworthy place for consumers.
User trust has never mattered more, with half the world now online. Google's Mark Howe will discuss the opportunities and challenges of a privacy-first web for business and for advertising.
Following the publication of the ICO’s Adtech Update Report, the regulator gave the industry six months to make the necessary changes to systems, processes and documentation. At the end of this period, what has the ICO learned and what happens now? Simon McDougall will provide an update on the ICO’s latest adtech work.
Fake news is not a new phenomenon, but its proliferation has accelerated exponentially and deep fakes are democratising the means to create potent disinformation. Nina Schick will discuss the rapidly emerging threat of next-generation disinformation in the form of AI generated deep fakes.
Drawing on a case study developed in partnership with German publisher Burda, Neal Thurman demonstrates how user-centric advertising can deliver hard, positive business KPI improvements for brands.
With the JICWEBS DLT Pilot launched six months ago, Fiducia’s Tim Brown will provide initial results and share thoughts on how can be transformative for digital advertising.
Hundreds of thousands of sites are using the Transparency & Consent Framework (TCF) to ensure that data processing for digital advertising and content personalisation has a GDPR legal basis. IAB Europe’s CEO Townsend Feehan shares updates on how this critical, consumer-facing piece of the trust puzzle is evolving.
Our marketplace is evolving, from consent challenges posed by emerging technologies, to complex industry regulations and practices. Companies need to adapt processes, practices and possibly business models, or risk of losing trust with consumers. Verizon Media’s Douglas Miller talks about how companies are adapting to enforcement, market changes and the technologies of the future.
Transparency and truth are key when it comes to building trust in marketing. As an industry, it is essential that we collectively tackle declining trust levels to ensure advertising delivers results and drives positive change. This session will focus on how OmniGOV, alongside HM Government, are proactively tackling trust in communications.
Join us for networking drinks at the Old Crown:
33 New Oxford St, Holborn, London WC1A 1BH