Advertising in an Online Audio Environment
A report by the Internet Advertising Bureau (IAB) UK in association with Coney and Somethin’ Else.
The IAB wanted to better understand how consumers feel about advertising within an online audio environment.
In particular we wanted to gain an insight into perceptions of current advertising models in the market place, and to understand consumer responses to being served advertising messages whilst listening to audio content online.
This white paper features the results of a new piece of qualitative research from the IAB which looks at consumer perceptions of advertising within an online audio environment. The paper unveils the findings of the study as well as featuring expert commentary from Spotify, last.fm, WE7, Absolute Radio and the BPI.
Topics
Related content
To ‘kickstart economic growth’, a Labour Government must work with our industry
Learn more
Joy of Digital Award: Volvic’s 3D DOOH campaign
Learn more
The value of digital advertising to consumers and small- and medium-sized enterprises (SMEs) in the UK by region
Learn more
GARM & Ad Net Zero announce global framework to track media’s carbon emissions
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.