Mobile Data FAQ
Ten questions about mobile data answered in plain English by leading companies in the mobile space.
Covering everything from how mobile data is collected through to how the General Data Protection Regulation (GDPR) will impact the use of mobile data, this is a must read for anybody interested in building mobile campaigns.
With thanks to everyone who contributed:
Adform, Blis, Factual, Fetch, GroundTruth, Kargo, MEC, Oath, Ogury, PubGuard, Taptica and Weve.
You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.
Topics
Related content
IAB UK’s question about cookie consent debated in House of Lords
Learn moreNew data Bill drops plans for centralised cookie consent
Learn moreRetail media spend to surpass £1bn in the UK in 2025
Learn moreIAB UK FAQs: Understanding what the APD’s TCF ruling means
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.