Forecasting ad spend up to 2030
Fast forward to 2030 with Futurescape – an in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade. The study uncovers 11 fundamental developments and equips IAB UK members with the insight to not only future-proof their businesses, but thrive in a dramatically shifting landscape.
Latest News
Futurescape: preparing for 2030 & beyond
Dive into Futurescape, IAB UK's new project exploring the attitudes, innovations, and media shifts shaping the ad industry by 2030 and beyond
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CAP publishes updated draft LHF guidance for industry consultation
The updated draft guidance seeks to support advertisers’ implementation of the ‘Less Healthy Food & Drink’ (LHF) online ad ban
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Introducing IAB Communities: what they are & how to get involved
IAB Communities are designed to foster collaboration, deliver actionable insights, and support the growth of the digital ad industry
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Leadership Summit 2025
IAB UK’s annual Leadership Summit will return to Sopwell House on 13 & 14 March 2025 providing a unique chance for senior decision makers to come together to tackle the biggest issues affecting digital advertising and build a better future for our industry.
Engage returns 10 June
Our annual flagship event will bring together creators, advertising powerhouses and marketing geniuses to explore why content truly is king - becoming the currency of effective marketing to build connections with people everywhere. Engage 2025 will inspire and empower you to craft authentic stories that push boundaries, transcend the digital noise and captivate your audiences.
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
Are you Gold Standard certified?
We’ve widened the scope and strengthened the criteria of the Gold Standard to include steps for retail media and CTV for the first time, as well as adding a sustainability pillar to formalise efforts to reduce carbon emissions across the digital advertising supply chain. As IAB UK's CMO James Chandler puts it, these changes result in “a substantially strengthened initiative”. We've also reviewed the certification process to ensure that it’s efficient and easier for companies to navigate.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Alternatives to third-party cookies
The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.
More for our members
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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