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What we do
As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.
![Various speakers on stage at IAB UK events](/sites/default/files/styles/resize_900/public/section_image/generic%20events.png?itok=pot6mEhO)
IAB Events
From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.
![The total digital advertising market: £29.6bn](/sites/default/files/styles/resize_900/public/section_image/Adspend%202024%20headline%20info_1.png?itok=KBtFuobA)
IAB UK Digital Adspend
The latest IAB UK and PwC full-year Digital Adspend report looks at digital advertising spend for 2023. The study shows that the digital advertising market grew by 11% last year to a total of £29.6 billion. Read more about the findings now - IAB UK members can access the full report and downloadable resources for topline takeaways, formats in detail and sector breakdowns.
Latest News
![Engage at Soho Place](/sites/default/files/styles/card_image/public/card/2024-06/engage%20homepage.png?itok=6P3o6UDg)
Catch up on Engage 2024 now
This year we heard from some of the industry's biggest names about why they’re unapologetically optimistic about the future of digital
Learn more![two people talking](/sites/default/files/styles/card_image/public/card/2024-06/53368862095_9052a00df8_o.jpg?itok=RudeiVYX)
The Party Manifestos: What do we know?
Read our breakdown of what the Labour and Conservative Party manifestos tell us about policies relating to digital advertising
Learn more![iab uk staff chatting](/sites/default/files/styles/card_image/public/card/2024-05/bestplacestowork%20%281%29.png?itok=THsS2Qpu)
Environmental Sustainability FAQs
Use our new tool to view and compare the sustainability efforts of companies who are committed to reducing the environmental impact of the industry
Learn more
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
![Amazon Ads](/sites/default/files/styles/logos_carousel/public/logos_section/aalogoboard_0.png?itok=0wh9d8lo)
![Bauer](/sites/default/files/styles/logos_carousel/public/logos_section/bauer_4_0.png?itok=zSQXYRQD)
![Criteo](/sites/default/files/styles/logos_carousel/public/logos_section/criteo%20board%20logo%20homepage_0.png?itok=clcNAsqH)
![Disney](/sites/default/files/styles/logos_carousel/public/logos_section/disney%20logo%20%281%29_0.png?itok=H1TyT6nd)
![ESI Media](/sites/default/files/styles/logos_carousel/public/logos_section/esimedia_1_0.png?itok=wKdSSfLo)
![Global](/sites/default/files/styles/logos_carousel/public/logos_section/Global%20logo_0.png?itok=lMKEu7dh)
![google](/sites/default/files/styles/logos_carousel/public/logos_section/google_7_1.png?itok=uNdj2pBc)
![Immediate](/sites/default/files/styles/logos_carousel/public/logos_section/immediate_3_1.png?itok=sd9Q-Yfg)
![index exchange](/sites/default/files/styles/logos_carousel/public/logos_section/Index_exchange_board_1.png?itok=9xKcJG1s)
![Lab bible](/sites/default/files/styles/logos_carousel/public/logos_section/LADbible-group_2.png?itok=FQDk8q7i)
![Mail Metro](/sites/default/files/styles/logos_carousel/public/logos_section/mailmetromedia_1_2.png?itok=HQywV_Y9)
![Microsoft ads](/sites/default/files/styles/logos_carousel/public/logos_section/MicrosoftAds_1_2.png?itok=PcVgYXqP)
![Nectar Board logo](/sites/default/files/styles/logos_carousel/public/logos_section/nectar%20board%20logo_2.png?itok=cZ6ogHzy)
![News UK](/sites/default/files/styles/logos_carousel/public/logos_section/newsuk_3_1.png?itok=rm3qDjJJ)
![Pubmatic logo](/sites/default/files/styles/logos_carousel/public/logos_section/pubmatic%20logo%20board%20page_0.png?itok=is9VkZau)
![Quantcast](/sites/default/files/styles/logos_carousel/public/logos_section/quantcast-logo-white-min_0_1.png?itok=qIhQJ3W_)
![Reach](/sites/default/files/styles/logos_carousel/public/logos_section/reach_4_0.png?itok=DK60AUit)
![snap](/sites/default/files/styles/logos_carousel/public/logos_section/Snap_0.png?itok=hnKheW8m)
![telegraph](/sites/default/files/styles/logos_carousel/public/logos_section/telegraph_3_1.png?itok=0yRgDND6)
![TikTok](/sites/default/files/styles/logos_carousel/public/logos_section/tiktok_1_1.png?itok=jm-GDbtD)
![Tesco](/sites/default/files/styles/logos_carousel/public/logos_section/tesco%20board%20logo_0.png?itok=dHiKynKC)
![Tradedesk](/sites/default/files/styles/logos_carousel/public/logos_section/tradedesk_2_0.png?itok=D_jWzH94)
![Trip Advisor](/sites/default/files/styles/logos_carousel/public/logos_section/TripAdvisor_1_1.png?itok=4i_Tnl5l)
![Vevo](/sites/default/files/styles/logos_carousel/public/logos_section/Vevo_1_1.png?itok=kMAWjWPx)
![Yahoo](/sites/default/files/styles/logos_carousel/public/logos_section/Yahoo-board_0_1.png?itok=36zJ-Enf)
![Speaker](/sites/default/files/styles/resize_900/public/section_image/homepage%20flex%20block%20main1_0.png?itok=jDY6gpo0)
Preparing for a post-cookie reality
What does your business need to do to thrive in a post-cookie world? Our Targeting & Measurement hub is a great place to find out more about alternative strategies and the essential questions to ask potential partners. Being adequately prepared means ensuring you’re informed, testing solutions and feeding back to vendors on what works. Explore the hub and get started today to keep your digital campaigns on-track once third-party cookies are consigned to history.
![Gold standard image](/sites/default/files/styles/resize_900/public/section_image/gold_standard_new_hompage_final.png?itok=GZHY-yiE)
Are you Gold Standard certified?
Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.
More for our members
![christie](/sites/default/files/styles/card_image/public/card/2022-11/3_col_content_christie.png?itok=falpOGsk)
Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
Learn more![Vr](/sites/default/files/styles/card_image/public/card/2022-11/VR_colour%20treated.png?itok=Mg0FRITQ)
Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
Learn more![James](/sites/default/files/styles/card_image/public/card/2022-11/3_col_content_James.png?itok=hSdAyfA1)
The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
Learn more