Media Upfronts launches this October

Calling all advertisers! Power up your planning by grabbing your free tickets to our first ever Media Upfronts. Across two unmissable days, leading media owners will reveal the content, ideas and innovations that will shape your 2026 advertising strategy

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Free for IAB members, advertisers and agencies

Book your tickets to Media Upfronts

Want the inside track on where to put your spend in 2026? Media Upfronts is the event for advertisers who want to plan smarter, spend better and stay ahead. Join us 14 - 15 October at Protein Studios for a packed two-day programme featuring Bauer Media, Global, Nectar360, Tripadvisor, Activision Blizzard Media, ASOS, Meta, Spotify, Vevo and YouTube. Expect new launches, strategic priorities and fresh formats to help your campaigns deliver maximum impact.

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The IAB Tech Lab projects publishers should know about

Patrick Hann, Ad Tech Manager at IAB UK, takes a look at what publisher-focused projects IAB Tech Lab have underway and why they matter

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IAB UK’s LHF ad ban guidance for TV+

The ad industry is committed to complying with the ‘Less Healthy Food & Drink’ ad ban. Here is a short guide to help TV+ companies understand

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Tomorrow, Today: Your guide to 2030 on-demand now

James Chandler is your guide from year 2030 in ‘Tomorrow, Today’, taking viewers on a tour of the media landscape at the turn of the upcoming decade

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compass

New report: AI x IAB Compass

IAB UK’s latest Compass report explores how artificial intelligence is already reshaping digital advertising – from creative workflows to ethical governance. With practical insights and recommendations, it’s designed to help advertisers, agencies and platforms cut through the hype and focus on what matters most right now. Whether you're just starting to test AI tools or already embedding them in your strategy, AI Compass is your go-to guide for navigating the next era of digital.

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Welcome to Futurescape

Forecasting ad spend up to 2030

Fast forward to 2030 with Futurescape - an in-depth exploration of the attitudes, innovations and media shifts set to redefine advertising by the turn of the decade. Want to go deeper? Tune into our podcast mini series, Futurescape: 2030 & beyond, where industry leaders debate what the future holds.

Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
Bauer
Criteo
Disney
ESI Media
Global
google
Immediate
index exchange
Lab bible
Mail Metro
Microsoft ads
Nectar Board logo
News UK
Pubmatic logo
Reach
snap
Spotify
telegraph
TikTok
Tesco
Tradedesk
Trip Advisor
Vevo
Yahoo
Joy the Bear

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

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Chloe Davies

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

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Vr

Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

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James

The IAB UK Podcast

Hosted by IAB UK's CSO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

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Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

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