Latest News
Don’t expect more of the same in 2025 - expect even more
Jon Mew, CEO of IAB UK, looks back at the past year and shares a preview of our priorities in 2025
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Less healthy food and drink (HFSS) ad ban: What it is & how it works
Ahead of the online ad ban for ‘less healthy’ food & drink products coming into force, read our up-to-date explainer of the guidance
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Introducing IAB Communities: what they are & how to get involved
IAB Communities are designed to foster collaboration, deliver actionable insights, and support the growth of the digital ad industry
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Are you Gold Standard certified?
We’ve widened the scope and strengthened the criteria of the Gold Standard to include steps for retail media and CTV for the first time, as well as adding a sustainability pillar to formalise efforts to reduce carbon emissions across the digital advertising supply chain. As IAB UK's CMO James Chandler puts it, these changes result in “a substantially strengthened initiative”. We've also reviewed the certification process to ensure that it’s efficient and easier for companies to navigate.
Leadership Summit 2025
IAB UK’s annual Leadership Summit will return to Sopwell House on 13 & 14 March 2025 providing a unique chance for senior decision makers to come together to tackle the biggest issues affecting digital advertising and build a better future for our industry.
IAB Events
From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.
Meet our members
Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.
Alternatives to third-party cookies
The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.
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Policy & Standards
We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.
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Member Vault
IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.
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The IAB UK Podcast
Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.
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