Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more
Ravleen Beeston speaking at Leadership Summit 2024

What we do

As the industry body for digital advertising, we are uniquely placed to bring you the latest what’s happening in digital advertising right now, and what’s to come in the future. We bring our members together – including media owners, ad tech, agencies and advertisers - to share best practices, develop guidelines and demonstrate the effectiveness of digital for brands. We work on behalf of all IAB members to ensure that our industry thrives and that advertisers - big and small - can harness the power of digital advertising effectively.

Total digital adspend in h1 2024: £16.2bn

Digital Adspend H1 2024: UK spend up by 16%

Overall, the UK digital ad market saw 16% YoY growth with spend reaching £16.2bn - far outstripping UK GDP that returned to cautious growth of 0.5% YoY during the same period. Advertisers’ investment in online video ads hit £4.12bn in the first six months of 2024, according to IAB UK’s Digital Adspend update for H1 2024, conducted with MediaSense. Explore the findings in full, including a view from IAB UK’s CEO Jon Mew. 

Latest News

debrief

IAB Debrief returns on 19 November

Arla, giffgaff, the NHS, AutoTrader and TENA Men are among the advertisers who will be take to the stage at the Ham Yard Hotel

Learn more
IAB member at event

Retail media spend to surpass £1bn in the UK in 2025

New data, shared at Retail Media Upfronts 2024, projects advertising spend on retail media will exceed £1bn next year (excluding Amazon)

Learn more
Audience at Digital Upfronts 2024

‘Welcome clarity’: Ad industry reacts to Labour’s autumn budget

IAB UK's Head of Policy Christie Dennehy-Neil and trade body experts discuss Labour’s autumn budget impact in The Media Leader

Learn more
Events imagery

IAB Events

From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.

Meet our members

Our members include advertisers, agencies, ad tech companies and media owners, so you're in the right place to discover the very best of digital advertising.

Amazon Ads
Bauer
Criteo
Disney
ESI Media
Global
google
Immediate
index exchange
Lab bible
Mail Metro
Microsoft ads
Nectar Board logo
News UK
Pubmatic logo
Quantcast
Reach
snap
telegraph
TikTok
Tesco
Tradedesk
Trip Advisor
Vevo
Yahoo
Speaker on stage at IAB Engage

Alternatives to third-party cookies

The digital ecosystem has been moving away from third-party identifiers and while Google has ruled out a strict deprecation, the prevalence of third-party cookies will continue to wane. It’s essential that the industry continues to develop alternative ways of targeting and measuring audiences - so what should you be doing now? Explore different strategies, the range of products available and key questions to ask to help your business thrive without third-party cookies.

Gold standard image

Are you Gold Standard certified?

Being Gold Standard certified matters because it shows that your business is committed to upholding industry best practice and improving the online ecosystem - something that benefits you, your industry partners, and the end consumer. It's all the more important now that the Gold Standard is a key part of the Online Advertising Taskforce's Action Plan, led by the Government. Find out more about the initiative and how to get certified under the latest criteria.

More for our members

christie

Policy & Standards

We engage with policymakers and regulators to monitor and respond to all relevant developments affecting digital advertising.

Learn more
Vr

Member Vault

IAB UK members can submit content to the Member Vault, amplifying their voice across the industry and showcasing their work.

Learn more
James

The IAB UK Podcast

Hosted by IAB UK's CMO James Chandler, The IAB UK Podcast is where to go discover all the latest UK news and views from the world of digital.

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon