The latest IAB UK and PwC Digital Adspend study reveals UK advertisers spent £13.44billion on digital advertising in 2018.
The total ad spend figure is a 15 percent year-on-year increase and demonstrates continued confidence in the power of digital advertising.
Below is the downloadable full report and one page condensed version.
Welcome to 2018’s full Adspend Report
Meet the Adspend Advisory Group
Our Adspend Report is an integral part of what we do here at the IAB. If you want to get behind the numbers then read the press release, check out 2017’s number or see what else we’re up to here at the IAB.
These data tables provide a topline breakdown of UK Digital Adspend revenue by format, according to the IAB / PwC Digital Adspend study.
The Press Release
Stay tuned for what we will have to say about the numbers, and what they mean for building a sustainable future.
Last Year's Figures
If you’d like to look at both full reports side by side, then you can download last year’s below.
This report measures all of Europes digital advertising, and is available to download directly from IAB Europe.