IAB UK Adspend Analyser
Our brand new tool puts the power in your hands for the first time, meaning IAB UK members have the flexibility to build your own ad spend charts using twenty years of data. Compare categories, formats, devices, environments and more across the years to get the data most helpful for you and your clients.
Why join us?
As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.
Access to events
We offer members free and discounted access to all our events, either virtually or in person.
For news, views, guidance, stats and standards, we've got it covered with specialist reports for members.
Resources and our response to the ICO's Adtech Report with advice for members and the industry.
Make a difference
Our specialist Industry Groups bring experts together to drive the future of digital channels.
Addressing the ICO’s ‘Update Report’
Webinar: Update on our response to the ICO
Tune in and view our March 19 webinar on the progress we've made so far in addressing the ICO's Update report into adtech and realtime bidding
Our response to the ICO's ad tech & RTB report
Read our response to the ICO’s findings about the use of personal data in real-time bidding.
Digital advertising guide: cookies, consent & the GDPR
As part of our actions to address the ICO’s ‘Update report’, this guide covers the rules relating to cookies and other similar technologies for digital advertising.
Discover brand case studies to help supercharge your advertising
Whether you’re interested in short-form video or online audio, find out how brands have used digital channels to drive results. Filter our bank of case studies by objective, format and sector for the evidence you need to shape your digital campaigns.
Explore & discover
Get up-to-date with the developments from the fast-moving world of digital.
All you need to know about the Gold Standard and our Transparency FAQs.
Policy & Regulation
Expert advice from our Policy team, including guidance on GDPR and ICO developments.
Views from the IAB and member contributors across the digital industry.