Digital Adspend Tables: 2003-2016

These data tables provide a breakdown of UK Digital Adspend revenue by format IAB / PwC Digital Adspend study, going back to 2003.

IAB / PWC Digital Adspend Study

In conjunction with PricewaterhouseCoopers (PwC), the IAB has produced the twice yearly digital advertising spend figures in the UK since 1997. As used by the Advertising Association, these figures are the most authoritative means of assessing the size of the online advertising market in the UK.


 

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

Digital Adspend
Online adspend

Related content

Abstract adspend imagery

Video ad spend grows by 26% YoY in the first half of 2024

Jon Mew speaking on stage at IAB event

Digital Adspend 2023: Digital ad market grows 11% to £29.6bn

Two woman engaged in conversation

How to submit to Digital Adspend 2023

Person with a video camera

Advertisers prioritise video as digital ad spend grows 5% in H1 2023

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon