Full Year 2017 Digital Adspend Results

The IAB’s latest UK digital advertising spend figures which include online, smartphone and tablet, showing details of January to December 2017.

  • The total UK digital advertising market is worth £11.55bn, up 14.3% y-o-y

  • Smartphone is driving almost all growth in the market

  • At £5.20bn, Smartphone now makes up 45% of all digital

  • Smartphone is accounting for 61% of all digital display advertising

  • Online video is the largest display format, up 47% year-on-year

  • Outstream is now the largest video format, at 56% of all online video

  • Social revenue is now £2.4 billion

 

In a rush? View the top 10 things you need to know about the study here.

LOG IN TO DOWNLOAD

You must be a member of the IAB UK to view this content. If you are not a member you can find out more here.

Topics

Digital Adspend
Smartphone

Related content

Abstract adspend imagery

Video ad spend grows by 26% YoY in the first half of 2024

Jon Mew speaking on stage at IAB event

Digital Adspend 2023: Digital ad market grows 11% to £29.6bn

Two woman engaged in conversation

How to submit to Digital Adspend 2023

Person with a video camera

Advertisers prioritise video as digital ad spend grows 5% in H1 2023

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.

Find out more

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon