Guide to Digital Innovation Font

Chapter One: Tomorrow’s Tech, Today

Gaming is the Key to Unlocking New Audiences 

Think all gamers are teenagers? Think again. Meredith Worrilow, Director Marketing, Measurement and Insights at Activision Blizzard Media, shines a light on the booming gaming trend and how advertisers can best reach these engaged audiences.

 

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Do More, Click Less: How mobile marketers can get ahead with automation

Adjust’s Andy Chandler explores the automation possibilities available to mobile marketers and why digital campaign management needs to be brought into 2020.

 

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How SPO is Transforming Programmatic Buying

Magnite takes us through why Supply Path Optimisation matters to the future of programmatic buying and how to implement a strategy

 

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Dynamic Audio Advertising: Machines & music in concert

With more ears than ever to target, the use of AI-enabled tools for dynamic audio advertising is set to accelerate exponentially. AI Music’s Siavash Mahdavi explains

 

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Unlocking the Creative Potential of Virtual Gaming Worlds

How can advertisers harness the personalisation, high engagement and creative possibilities of in-game ads to resonate with this growing and diverse audience? Anzu.io explains.

 

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The Future of Search Marketing & Machine Learning

How is automation redefining the role of search marketers? Paul Kasamias, Managing Partner at Starcom, explains.

 

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Audio Ads: A mobile game revolution

A new approach to monetising mobile games through ads is emerging in the form of audio. Christian Facey, CEO at AudioMob explores.

 

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Next Chapter: Market Disruptors

As the digital ecosystem changes faster than ever before, it is imperative that we develop an early understanding of the impactors and disruptors that will affect us in the future. In this chapter, we’ll be looking at emerging formats such as Connected TV, In-Game Marketing and Voice Search and understanding how these will redefine our idea of best practice in the years to come. 

 

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