Guide to Digital Innovation Font

Chapter Six: Old Take, Fresh Tech

What Happens When Contextual Targeting Lacks Context?

Andreas Dooley, Director of Activation Partnerships at Oracle Data Cloud, explores how nuances in words and language are driving the future of contextual targeting.

 

Old Take, Fresh Tech

The Programmatic Potential for Digital Out of Home

Hear from Talon Outdoor on the programmatic potential for digital out of home, and why the future lies in tailored ad tech solutions rather than retro-fitted tech.

 

talon

We can’t hear you! Engaging your silent video viewers

With the majority of videos on LinkedIn watched on mute, how can advertisers leverage ‘sound-off’ viewing to their advantage?

 

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Going Virtual: The rise of esports

For brands looking to engage with esports audiences, start by understanding the gamer, says Venatus Media. 

 

Gaming

The Fundamentals of Audio: The digital user experience

How is digital innovation opening up new audio opportunities for advertisers? From social listening to personalisation, Vicky Foster, Bauer Audio’s Commercial Director, Digital and Shana Hills, Chief Operating Officer, Digital, take a look.

 

photo

Play it Right: Getting the most out of in-game ads

From creativity to integration, Adverty’s Director of Sales Alex Ginn shares the key factors advertisers need to consider when getting into gaming.

 

GDI

Identity Targeting in the Post-Cookie World

With the end of third-party cookies in sight, Index Exchange looks at how we can build a more transparent, privacy-focused digital ecosystem.

 

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Video Best Practices for the New Decade

Matt Keating, Sales Director, UK at VDX.tv explains the factors that will help you get the most out of video advertising.

 

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Previous Chapter: Using Digital For Good

In an increasingly digital world, it is easy to become too focussed on the financial and performance benefits of innovations. In this chapter, we will take a step back and examine how innovations in the way we use the digital world can have a positive effect on society, and how - when leveraged correctly - the activity we launch can benefit everyone within the supply chain, from publisher to consumer. 

 

Digital for Good

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