Footfall Measurement and Proximity Targeting

Footfall Measurement

Find out what’s working, how it’s working and optimise performance on the go. With Adsquare Footfall Measurement data, advertisers can see exactly how many customers their campaign is impacting, how it's affecting consumer behaviour and what they can do to further enhance performance. 

To achieve the best results from advertising strategies and to make the right decisions on ad spend allocation, marketers need to go beyond traditional engagement KPIs. Ad clicks do not necessarily equal store visits and don’t tell the full story. Adsquare Footfall Measurement functionality provides additional information for marketers and enables a deeper understanding of consumer journeys. 

Being able to measure store visits in real-time, brands can realise the full value of their mobile campaigns, optimise spend and validate their media investment. Adsquare is one of the largest aggregators of movement data, spatial data and audience data globally. Background location data, 100% sourced from SDK, is overlaid on top of specific Places of Interest (POI) with polygon information. This allows advertisers to measure foot traffic in any given location at any given day and time.

Proximity Measurement

Proximity Targeting is Adsquare’s location-based targeting solution (a.k.a. Geo-contextual Targeting) actionable via Adsquare's proprietary pre-bid API integrations with programmatic platforms such as Demand Side Platforms (DSP). Our technology enriches geo-locations sent in the bid request (may these come from mobile devices, DOOH locations, CTVs, etc.) with spatial data in real-time. This allows advertisers to reach relevant audiences based on their location context in the moment of an ad impression.

Proximity Targeting works without cookies or Identifiers for Advertising (IFA) and people are in no way being targeted – only locations.

This makes Proximity Targeting fully privacy compliant by nature. Proximity Targeting is the future of data-driven marketing as it allows advertisers to offset the deprecation of identifiers in the mobile space and open new opportunities to significantly improve the targeting of multiple ad formats such as DOOH and Connected TV. A product highlight to mention is our ‘Audiences in Motion’ taxonomy for ID-less audience targeting.

Contact: Christoph Herwig, VP Marketing