Gaming Upfronts 2023

Little moments of feeling like we’re winning – that’s what we’re all searching for after what has been a tough couple of years.  Simplicity, speed and reward is what mobile gaming gives us.
 
Join Global’s DAX Strategy Director Faye McDowall to discover the new brand-safe opportunities audio creates and why mobile gaming is the feel-good alternative to mindless scrolling.    
 
You’ll also hear from Capital Breakfast’s Sian Welby, Wavemaker’s Matt Hamilton and Odeeo’s VP of Product Liat Barer about the role mobile games play in their lives and why audio ads in gaming are an unmissable opportunity for advertisers. 

Nestled at the forefront of superior advertising experiences within gaming are those that…don’t even feel like ads at all – truly immersive experiences that strike the balance between relevance and reward for both audience and brands alike. Yet not all games are created equal, and to reach true player satisfaction, everything must have a purpose. This pursuit for purposeful advertising shines a spotlight on the power of premium game IP, the opportunities for brands within, and the role fandom plays in the halo effect of gaming for advertisers wanting to engage.

Join Activision Blizzard Media for a session focused on the future of immersive advertising, and how unrivaled player passion coupled with rich storytelling opportunities within premium game titles, creates an opportunity for brands to reach audiences in attention rich environments like never before.

In-game pioneers Anzu, dentsu, and Lumen are assembling at this year’s Gaming Upfronts to reveal the formula behind some of the most successful in-game advertising campaigns to date. From leveraging the right creative to exploring the impact of attention to selecting the right games, platforms, and audience segments, this whistle-stop tour through the in-game advertising process will leave you armed with everything you need to launch your own successful intrinsic in-game ad campaign. The session will also cover:

• Getting your in-game strategy right from start to finish
• The effective use of targeting and maximizing reach
• The impact creative can have on capturing attention

Nicola Clarke, UK Account Director at Twitch, will take you on a journey through the five gaming trends every marketer should know. The session will arm you with a better understanding of what consumers are playing, how streaming is affecting game design, how A.I. is changing the game and more. This session is open and accessible for all audiences whether you're a new player or a gaming fanatic.

So gaming is big, right? That’s why we’re all here. Brands now understand the sheer size of the opportunity in front of them. A mix of media buying opportunities, channels, platforms and audiences are out there for all to see. And, savvy advertisers know they need to have gaming on the plan but do they really understand why? Venatus will be unveiling exclusive research to showcase once and for all, why gaming is the ultimate platform for global brands to connect meaningfully with their audiences. Community champions and media experts will join us on stage to reveal their own insights into the power of gaming media and to address the (rather large) elephant in the room!